2021-07-26
Nudging in the form of social proof and green labels: Changing willingness to buy for sustainable fashion products
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Fytraki, Agapi, Chen, Xi | |
| hdl.handle.net/2105/57990 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Radulski, Aleksandar. (2021, July 26). Nudging in the form of social proof and green labels: Changing willingness to buy for sustainable fashion products. Marketing Management. Retrieved from http://hdl.handle.net/2105/57990 |
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