2021-07-26
Nudging in the form of social proof and green labels: Changing willingness to buy for sustainable fashion products
Publication
Publication
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Fytraki, Agapi, Chen, Xi | |
hdl.handle.net/2105/57990 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Radulski, Aleksandar. (2021, July 26). Nudging in the form of social proof and green labels: Changing willingness to buy for sustainable fashion products. Marketing Management. Retrieved from http://hdl.handle.net/2105/57990
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