Does a Happy Ending Sell? The Effects of Type of Appeal and Emotional Responses on Advertising Effectiveness and the Moderating Role of Incidental Emotion

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Keywords	Advertising, Emotional appeals, Incidental emotions, Advertising effectiveness, Integral emotions
Thesis Advisor	Fytraki, Agapi, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/57993
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Vleuten, Elles. (2021, July 26). Does a Happy Ending Sell? The Effects of Type of Appeal and Emotional Responses on Advertising Effectiveness and the Moderating Role of Incidental Emotion. Marketing Management. Retrieved from http://hdl.handle.net/2105/57993

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