Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands?

Additional Metadata
Keywords	Anthropomorphism, Virtual Assistants, Source Credibility, Brand Attitude
Thesis Advisor	Fytraki, Agapi, Martinovici, A.
Persistent URL	hdl.handle.net/2105/57995
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Francine Carmelita Firdaus Hamelberg, Francine. (2021, July 26). Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands?. Marketing Management. Retrieved from http://hdl.handle.net/2105/57995

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