Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands?

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Keywords	Anthropomorphism, Virtual Assistants, Source Credibility, Brand Attitude
Thesis Advisor	Fytraki, Agapi, Martinovici, A.
Persistent URL	hdl.handle.net/2105/57995
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Francine Carmelita Firdaus Hamelberg, Francine. (2021). Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands?. In Marketing Management.http://hdl.handle.net/2105/57995

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