The Relative Picture-Word Ratio on Healthy and Unhealthy Food Packaging: The influence of the combination of pictures and words on different types of consumers in a food choice context.

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Keywords	relative picture-word ratio, health motivation, food literacy, healthy and unhealthy food, food packaging, vividness
Thesis Advisor	Vermeir, Iris, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/58000
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Houterman, Ingeborg. (2021, July 26). The Relative Picture-Word Ratio on Healthy and Unhealthy Food Packaging: The influence of the combination of pictures and words on different types of consumers in a food choice context.. Marketing Management. Retrieved from http://hdl.handle.net/2105/58000

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