The Relative Picture-Word Ratio on Healthy and Unhealthy Food Packaging: The influence of the combination of pictures and words on different types of consumers in a food choice context.

Additional Metadata
Keywords	relative picture-word ratio, health motivation, food literacy, healthy and unhealthy food, food packaging, vividness
Thesis Advisor	Vermeir, Iris, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/58000
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Houterman, Ingeborg. (2021). The Relative Picture-Word Ratio on Healthy and Unhealthy Food Packaging: The influence of the combination of pictures and words on different types of consumers in a food choice context. In Marketing Management.http://hdl.handle.net/2105/58000

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