The relevance of family firm branding: The influence of product contexts, attachment & attitude - An experimental study

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Keywords	Family firms, attachment to brands, attitude toward the brand, luxury and non-luxury, product context, uniqueness of family firms
Thesis Advisor	Lude, Maximililan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/58021
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Teichmann, Johanna. (2021). The relevance of family firm branding: The influence of product contexts, attachment & attitude - An experimental study. In Marketing Management.http://hdl.handle.net/2105/58021

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