The relevance of family firm branding: The influence of product contexts, attachment & attitude - An experimental study

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Keywords	Family firms, attachment to brands, attitude toward the brand, luxury and non-luxury, product context, uniqueness of family firms
Thesis Advisor	Lude, Maximililan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/58021
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Teichmann, Johanna. (2021, July 26). The relevance of family firm branding: The influence of product contexts, attachment & attitude - An experimental study. Marketing Management. Retrieved from http://hdl.handle.net/2105/58021

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