Luxury and creativity: How do luxury brands win the heart of consumers through advertising creativity? A cross cultural study between Eastern and Western consumers.

Additional Metadata
Keywords	Advertising creativity, luxury advertisements, cross cultural research, luxury brands, brand attitude, purchase intention, creativity awards
Thesis Advisor	Pauwels, Pamela, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/58031
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nguyen, Vy. (2021). Luxury and creativity: How do luxury brands win the heart of consumers through advertising creativity? A cross cultural study between Eastern and Western consumers. In Marketing Management.http://hdl.handle.net/2105/58031

Publication