The value of creativity in shampoo advertisements

Additional Metadata
Keywords	Creativity, advertising, FMCG
Thesis Advisor	Pauwels, Pamela, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/58032
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dooremalen, Queeny. (2021, July 26). The value of creativity in shampoo advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/58032

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