The value of creativity in shampoo advertisements

Additional Metadata
Keywords	Creativity, advertising, FMCG
Thesis Advisor	Pauwels, Pamela, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/58032
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dooremalen, Queeny. (2021). The value of creativity in shampoo advertisements. In Marketing Management.http://hdl.handle.net/2105/58032

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