2021-07-26
“Standing out in the Instagram Influencer Era” A Study on the Effects of Sponsorship Disclosure Timing and Message Sidedness in Instagram Stories on Consumers’ Evaluations on the Credibility of the Advertisement and Attitude towards the Influencer
Publication
Publication
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Krouwer, Simone, van Overveld, Mark | |
hdl.handle.net/2105/58036 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Eelsing, Valerie. (2021, July 26). “Standing out in the Instagram Influencer Era” A Study on the Effects of Sponsorship Disclosure Timing and Message Sidedness in Instagram Stories on Consumers’ Evaluations on the Credibility of the Advertisement and Attitude towards the Influencer. Marketing Management. Retrieved from http://hdl.handle.net/2105/58036
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