Understanding the Modern Fandom: How does the linguistic pattern of NFL fans differ when they are exposed to informative game-related content and personal off-game content on social media?

Additional Metadata
Keywords	Sports, Marketing, Social Media, Generation Z, NFL, Sentiment Analysis
Thesis Advisor	Tuk, M.A., Liberali, Gui
Persistent URL	hdl.handle.net/2105/58045
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Soerakoesoemah, Amirtya. (2021). Understanding the Modern Fandom: How does the linguistic pattern of NFL fans differ when they are exposed to informative game-related content and personal off-game content on social media?. In Marketing Management.http://hdl.handle.net/2105/58045

Publication