Technological innovation at the Base of Pyramid: A qualitative research on Colombian micro business owners

Additional Metadata
Keywords	BoP markets, technological innovation, technology adoption, small businesses, qualitative research
Thesis Advisor	Chakrabarti, Ronika, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/58046
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mulagic, Emina. (2021, July 26). Technological innovation at the Base of Pyramid: A qualitative research on Colombian micro business owners. Marketing Management. Retrieved from http://hdl.handle.net/2105/58046

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