Technological innovation at the Base of Pyramid: A qualitative research on Colombian micro business owners

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Keywords	BoP markets, technological innovation, technology adoption, small businesses, qualitative research
Thesis Advisor	Chakrabarti, Ronika, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/58046
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mulagic, Emina. (2021). Technological innovation at the Base of Pyramid: A qualitative research on Colombian micro business owners. In Marketing Management.http://hdl.handle.net/2105/58046

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