How Brands Mimic Culture Created Through Experiential Community Practices

Additional Metadata
Keywords	consumer culture, brand communities, community practice, social media, mimicry
Thesis Advisor	Brodin, A.K., Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/58048
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Varbanova, Slavena. (2021, July 26). How Brands Mimic Culture Created Through Experiential Community Practices. Marketing Management. Retrieved from http://hdl.handle.net/2105/58048

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