How Brands Mimic Culture Created Through Experiential Community Practices

Additional Metadata
Keywords	consumer culture, brand communities, community practice, social media, mimicry
Thesis Advisor	Brodin, A.K., Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/58048
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Varbanova, Slavena. (2021). How Brands Mimic Culture Created Through Experiential Community Practices. In Marketing Management.http://hdl.handle.net/2105/58048

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