The Consumer Mind of the New Generation: a Qualitative Study of Moral Brand Avoidance

Additional Metadata
Keywords	Brand Avoidance, Moral brand avoidance, Self-Identity Construction, Gen-Z
Thesis Advisor	Brodin, A.K., Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/58049
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gonzalez, Maria Alesia. (2021, July 26). The Consumer Mind of the New Generation: a Qualitative Study of Moral Brand Avoidance. Marketing Management. Retrieved from http://hdl.handle.net/2105/58049

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