The Consumer Mind of the New Generation: a Qualitative Study of Moral Brand Avoidance

Additional Metadata
Keywords	Brand Avoidance, Moral brand avoidance, Self-Identity Construction, Gen-Z
Thesis Advisor	Brodin, A.K., Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/58049
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gonzalez, Maria Alesia. (2021). The Consumer Mind of the New Generation: a Qualitative Study of Moral Brand Avoidance. In Marketing Management.http://hdl.handle.net/2105/58049

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