Celebrity Influencers vs. Social Media Influencers : The role of self-influencer congruence, expertise and product-influencer congruence in changing people’s food choice behavior

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Keywords	influencers, social media, food choice behavior, celebrities, self-influencer congruence, expertise, product-influencer congruence
Thesis Advisor	Versteegt, Lisanne, Wubben, M.J.J.
Persistent URL	hdl.handle.net/2105/58191
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Westerman, Mera. (2021, July 30). Celebrity Influencers vs. Social Media Influencers : The role of self-influencer congruence, expertise and product-influencer congruence in changing people’s food choice behavior. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/58191

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