The Effectiveness of Emotional versus Rational Appeals in the context of Influencer Marketing

Additional Metadata
Keywords	influencer marketing, emotional appeals, rational appeals, para-social interactions
Thesis Advisor	De Raaf, Daan, Cadario, Romain
Persistent URL	hdl.handle.net/2105/58238
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sarova, Meltem. (2021). The Effectiveness of Emotional versus Rational Appeals in the context of Influencer Marketing. In Marketing Management.http://hdl.handle.net/2105/58238

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