Nudging vegetarianism in the McDrive; Can interventions stimulate the sales of vegetarian burgers in the McDrive?

Additional Metadata
Keywords	Nudging, vegetarianism, McDrive, Labelling, categorzation
Thesis Advisor	Loosschilder, Gerard, Schley, Dan
Persistent URL	hdl.handle.net/2105/58241
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hermens, Bram. (2021, August 2). Nudging vegetarianism in the McDrive; Can interventions stimulate the sales of vegetarian burgers in the McDrive?. Marketing Management. Retrieved from http://hdl.handle.net/2105/58241

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