Nudging vegetarianism in the McDrive; Can interventions stimulate the sales of vegetarian burgers in the McDrive?

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Keywords	Nudging, vegetarianism, McDrive, Labelling, categorzation
Thesis Advisor	Loosschilder, Gerard, Schley, Dan
Persistent URL	hdl.handle.net/2105/58241
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hermens, Bram. (2021). Nudging vegetarianism in the McDrive; Can interventions stimulate the sales of vegetarian burgers in the McDrive?. In Marketing Management.http://hdl.handle.net/2105/58241

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