Colour-coding brand personality: from unicolour to bicolour logos

Additional Metadata
Keywords	colour perception fashion logo psychology branding personality
Thesis Advisor	Babeanu, Alex, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/58425
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuipers, Britt. (2021). Colour-coding brand personality: from unicolour to bicolour logos. In Marketing Management.http://hdl.handle.net/2105/58425

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