Can Villains Be Used to Promote Heroism?: Exploring the Identifiable Villain Effect and the Impact of Perpetrator Blame on Pro-social Behaviour

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Keywords	identifiable victim effect, anger, pro-social behaviour, donation generosity, identifiable villain effect, perpetrator blame
Thesis Advisor	Liberali, Jordana, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/58426
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heyligen, Lina. (2021, August 12). Can Villains Be Used to Promote Heroism?: Exploring the Identifiable Villain Effect and the Impact of Perpetrator Blame on Pro-social Behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/58426

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