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Liberali, Jordana, Lembregts, Christophe
hdl.handle.net/2105/58426
Marketing Management
Rotterdam School of Management

Heyligen, Lina. (2021, August 12). Can Villains Be Used to Promote Heroism?: Exploring the Identifiable Villain Effect and the Impact of Perpetrator Blame on Pro-social Behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/58426