Can Villains Be Used to Promote Heroism?: Exploring the Identifiable Villain Effect and the Impact of Perpetrator Blame on Pro-social Behaviour

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Keywords	identifiable victim effect, anger, pro-social behaviour, donation generosity, identifiable villain effect, perpetrator blame
Thesis Advisor	Liberali, Jordana, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/58426
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heyligen, Lina. (2021). Can Villains Be Used to Promote Heroism?: Exploring the Identifiable Villain Effect and the Impact of Perpetrator Blame on Pro-social Behaviour. In Marketing Management.http://hdl.handle.net/2105/58426

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