Product Creativity in High- and Low Product Involvement Markets

Additional Metadata
Keywords	Product creativity, Involvement, Consumer satisfaction, purchase intention
Thesis Advisor	Pauwels, Pamela, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/58427
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Linsberger, Luka. (2021, August 12). Product Creativity in High- and Low Product Involvement Markets. Marketing Management. Retrieved from http://hdl.handle.net/2105/58427

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