Product Creativity in High- and Low Product Involvement Markets

Additional Metadata
Keywords	Product creativity, Involvement, Consumer satisfaction, purchase intention
Thesis Advisor	Pauwels, Pamela, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/58427
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Linsberger, Luka. (2021). Product Creativity in High- and Low Product Involvement Markets. In Marketing Management.http://hdl.handle.net/2105/58427

Publication