2021-08-26
The influence of choice complexity on the option framing effect on purchase intention, amount of money spent on selected options and post choice satisfaction
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Ferecatu, Alina, fritze, martin | |
| hdl.handle.net/2105/58675 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Ton, Nu Minh Anh. (2021). The influence of choice complexity on the option framing effect on purchase intention, amount of money spent on selected options and post choice satisfaction. In Marketing Management.http://hdl.handle.net/2105/58675 |
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