How distances in alphanumeric brand names and prices information influence perceived product quality

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Keywords	Alphanumeric brand names, price-quality heuristics, distance effect, product knowledge, quality evaluability process
Thesis Advisor	Lembregts, Christophe, schanbacher, Anja
Persistent URL	hdl.handle.net/2105/58676
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verstraeten, Filippa. (2021). How distances in alphanumeric brand names and prices information influence perceived product quality. In Marketing Management.http://hdl.handle.net/2105/58676

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