The Role of Creativity in marketing: A necessity or just a nice to have?

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Keywords	co-branding, creativity, brand fit, consumer perceived creativity, purchase intention
Thesis Advisor	Pauwels, Pamela, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/58677
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ji, Lusi. (2021, August 26). The Role of Creativity in marketing: A necessity or just a nice to have?. Marketing Management. Retrieved from http://hdl.handle.net/2105/58677

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