Multi-brand Loyalty: when loyalty means two or more - A Qualitative Study in Fast-Moving Consumer Goods

Additional Metadata
Keywords	Multi-brand loyalty, brand loyalty, loyalty, fmcg
Thesis Advisor	van t Klooster, Erik, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/58753
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rustenhoven, Rik. (2021, August 30). Multi-brand Loyalty: when loyalty means two or more - A Qualitative Study in Fast-Moving Consumer Goods. Marketing Management. Retrieved from http://hdl.handle.net/2105/58753

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