Multi-brand Loyalty: when loyalty means two or more - A Qualitative Study in Fast-Moving Consumer Goods

Additional Metadata
Keywords	Multi-brand loyalty, brand loyalty, loyalty, fmcg
Thesis Advisor	van t Klooster, Erik, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/58753
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rustenhoven, Rik. (2021). Multi-brand Loyalty: when loyalty means two or more - A Qualitative Study in Fast-Moving Consumer Goods. In Marketing Management.http://hdl.handle.net/2105/58753

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