How Many Uses?: The Effects of Unit Type and Visualization on Purchase Willingness

Additional Metadata
Keywords	visualisation, willingness to purchase, unit type
Thesis Advisor	Lembregts, Christophe, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/58756
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	McDonald, Zoe. (2021). How Many Uses?: The Effects of Unit Type and Visualization on Purchase Willingness. In Marketing Management.http://hdl.handle.net/2105/58756

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