Pet Owners Consumer Decision Journey: A look at the household floor care industry

Additional Metadata
Keywords	retailing, subscription, utilitarian motivations, perceived control, household cleaning sector
Thesis Advisor	van t Klooster, Erik, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/58852
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cutrona, Ludovica. (2021). Pet Owners Consumer Decision Journey: A look at the household floor care industry. In Marketing Management.http://hdl.handle.net/2105/58852

Publication