The Non-Functional Digital-Only Good: Just Another Trendy Trinket or a Way of Life? A Qualitative Study of Gamers.

Additional Metadata
Keywords	Gamer identity, Marketing, Qualitative research, NFDOG(s), Digital-Physical Identities, Digital Goods, Non-Functional Digital-Only Goods
Thesis Advisor	Cito, Maria Cristina, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/58857
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Helwig, Rowald. (2021, August 31). The Non-Functional Digital-Only Good: Just Another Trendy Trinket or a Way of Life? A Qualitative Study of Gamers.. Marketing Management. Retrieved from http://hdl.handle.net/2105/58857

Publication