The Non-Functional Digital-Only Good: Just Another Trendy Trinket or a Way of Life? A Qualitative Study of Gamers.

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Keywords	Gamer identity, Marketing, Qualitative research, NFDOG(s), Digital-Physical Identities, Digital Goods, Non-Functional Digital-Only Goods
Thesis Advisor	Cito, Maria Cristina, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/58857
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Helwig, Rowald. (2021). The Non-Functional Digital-Only Good: Just Another Trendy Trinket or a Way of Life? A Qualitative Study of Gamers. In Marketing Management.http://hdl.handle.net/2105/58857

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