2021-08-31
Framing of messages impacts purchase intention for hedonic and utilitarian sustainable products
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Tzioti, Stefanie, Tuk, M.A. | |
| hdl.handle.net/2105/58860 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Chavush, Dzhem. (2021, August 31). Framing of messages impacts purchase intention for hedonic and utilitarian sustainable products. Marketing Management. Retrieved from http://hdl.handle.net/2105/58860 |
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