Packaging as source of information: The influence of QR codes on purchase intention of BPC products

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Keywords	QR code, mobile marketing, purchase intention, packaging information
Thesis Advisor	Tzioti, Stefanie, Smidts, Ale
Persistent URL	hdl.handle.net/2105/58862
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ciobanu, Nicoleta. (2021, August 31). Packaging as source of information: The influence of QR codes on purchase intention of BPC products. Marketing Management. Retrieved from http://hdl.handle.net/2105/58862

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