Packaging as source of information: The influence of QR codes on purchase intention of BPC products

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Keywords	QR code, mobile marketing, purchase intention, packaging information
Thesis Advisor	Tzioti, Stefanie, Smidts, Ale
Persistent URL	hdl.handle.net/2105/58862
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ciobanu, Nicoleta. (2021). Packaging as source of information: The influence of QR codes on purchase intention of BPC products. In Marketing Management.http://hdl.handle.net/2105/58862

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