Interpretable Machine Learning for Attribution Modeling: A Machine Learning Approach for Conversion Attribution in Digital Marketing

Additional Metadata
Keywords	Attribution Modeling; Digital Marketing; Conversion Attribution; Machine Learning; Explain- able Machine Learning; Interpretation; Gradient Boosting; XGBoost; Logistic Regression; Shapley Value; SHAP; Insurance
Thesis Advisor	Gruber, K.
Persistent URL	hdl.handle.net/2105/59245
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Martodipoetro, J.S. (2021, September 10). Interpretable Machine Learning for Attribution Modeling: A Machine Learning Approach for Conversion Attribution in Digital Marketing. Business Economics. Retrieved from http://hdl.handle.net/2105/59245

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