A Neural Perspective on the Determinants of Effective Video Ads

Additional Metadata
Keywords	Neuromarketing, Video Advertisements
Thesis Advisor	Fytraki, Agapi, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/60211
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Karavassilis, Pantelis. (2021, September 16). A Neural Perspective on the Determinants of Effective Video Ads. Marketing Management. Retrieved from http://hdl.handle.net/2105/60211

Publication