A Neural Perspective on the Determinants of Effective Video Ads

Additional Metadata
Keywords	Neuromarketing, Video Advertisements
Thesis Advisor	Fytraki, Agapi, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/60211
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Karavassilis, Pantelis. (2021). A Neural Perspective on the Determinants of Effective Video Ads. In Marketing Management.http://hdl.handle.net/2105/60211

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