Adapting Sustainable Marketing Strategies to Age Groups: Evidence from the Automotive Industry

Additional Metadata
Keywords	Advertisement, Message Calibration, Car Industry, Age Groups, Sustainability, Targeting
Thesis Advisor	Babeanu, Alex, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/60258
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rüd, Lars. (2021, September 30). Adapting Sustainable Marketing Strategies to Age Groups: Evidence from the Automotive Industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/60258

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