Adapting Sustainable Marketing Strategies to Age Groups: Evidence from the Automotive Industry

Additional Metadata
Keywords	Advertisement, Message Calibration, Car Industry, Age Groups, Sustainability, Targeting
Thesis Advisor	Babeanu, Alex, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/60258
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rüd, Lars. (2021). Adapting Sustainable Marketing Strategies to Age Groups: Evidence from the Automotive Industry. In Marketing Management.http://hdl.handle.net/2105/60258

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