Instagram storytelling, influencer sponsored content marketing and their effects on consumer attitudes.

Additional Metadata
Keywords	Storytelling, influencers, para-social relationship, Instagram, Story-focused, Purchase intention, Product-focused
Thesis Advisor	De Raaf, Daan, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/60259
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buisson, Bruno. (2021). Instagram storytelling, influencer sponsored content marketing and their effects on consumer attitudes. In Marketing Management.http://hdl.handle.net/2105/60259

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