Emotions in advertising – advertising effectiveness for different price category brands in the consumer goods industry

Additional Metadata
Keywords	advertising effectiveness, emotional appeals, emotions in advertising, informational appeals, price category brands, low-involvement products, purchase intention
Thesis Advisor	De Raaf, Daan, Cadario, Romain
Persistent URL	hdl.handle.net/2105/61476
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Neumann, Yannick. (2022, February 22). Emotions in advertising – advertising effectiveness for different price category brands in the consumer goods industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/61476

Publication