2022-02-22
Emotions in advertising – advertising effectiveness for different price category brands in the consumer goods industry
Publication
Publication
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De Raaf, Daan, Cadario, Romain | |
hdl.handle.net/2105/61476 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Neumann, Yannick. (2022, February 22). Emotions in advertising – advertising effectiveness for different price category brands in the consumer goods industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/61476
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