Emotions in advertising – advertising effectiveness for different price category brands in the consumer goods industry

Additional Metadata
Keywords	advertising effectiveness, emotional appeals, emotions in advertising, informational appeals, price category brands, low-involvement products, purchase intention
Thesis Advisor	De Raaf, Daan, Cadario, Romain
Persistent URL	hdl.handle.net/2105/61476
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Neumann, Yannick. (2022). Emotions in advertising – advertising effectiveness for different price category brands in the consumer goods industry. In Marketing Management.http://hdl.handle.net/2105/61476

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