2022-03-01
Is this a Misteak? Investigating the relation between the use of meat nomenclature and consumer intention to buy plant-based meat alternatives
Publication
Publication
| Additional Metadata | |
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| , , , , , , | |
| Monsalve, Soledad, van Dijke, M.H. | |
| hdl.handle.net/2105/61608 | |
| Global Business & Sustainability | |
| Organisation | Rotterdam School of Management |
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Moss, Julia. (2022, March). Is this a Misteak? Investigating the relation between the use of meat nomenclature and consumer intention to buy plant-based meat alternatives. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/61608 |
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