2022-03-02
Emotional and Rational Appeals in Public Service Advertisement: The Role of Self- vs. Other-Oriented Types on Perceived Effectiveness
Publication
Publication
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De Raaf, Daan, Cadario, Romain | |
hdl.handle.net/2105/61609 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Gruzlo, Alina. (2022, March 2). Emotional and Rational Appeals in Public Service Advertisement: The Role of Self- vs. Other-Oriented Types on Perceived Effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/61609
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