Emotional and Rational Appeals in Public Service Advertisement: The Role of Self- vs. Other-Oriented Types on Perceived Effectiveness

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Keywords	Public Service Advertisement, Social Marketing, Rational Appeal, Emotional Appeal, Advertisement Appeal, PSA
Thesis Advisor	De Raaf, Daan, Cadario, Romain
Persistent URL	hdl.handle.net/2105/61609
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gruzlo, Alina. (2022, March 2). Emotional and Rational Appeals in Public Service Advertisement: The Role of Self- vs. Other-Oriented Types on Perceived Effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/61609

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