Emotional and Rational Appeals in Public Service Advertisement: The Role of Self- vs. Other-Oriented Types on Perceived Effectiveness

Additional Metadata
Keywords	Public Service Advertisement, Social Marketing, Rational Appeal, Emotional Appeal, Advertisement Appeal, PSA
Thesis Advisor	De Raaf, Daan, Cadario, Romain
Persistent URL	hdl.handle.net/2105/61609
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gruzlo, Alina. (2022). Emotional and Rational Appeals in Public Service Advertisement: The Role of Self- vs. Other-Oriented Types on Perceived Effectiveness. In Marketing Management.http://hdl.handle.net/2105/61609

Publication