How do you stand on Nike’s ‘You Can’t Stop Us’ advertisement? A cluster analysis on consumer perception regarding narrative advertisement with a message of social inclusion.

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Keywords	segmentation, polarization, storytelling, social inclusion, advertisement
Thesis Advisor	Babeanu, Alex, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/61683
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Costantini, Deborah. (2022, March 24). How do you stand on Nike’s ‘You Can’t Stop Us’ advertisement? A cluster analysis on consumer perception regarding narrative advertisement with a message of social inclusion.. Marketing Management. Retrieved from http://hdl.handle.net/2105/61683

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